wheel balancing

Wheel Balancing is Important

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Wheel Balancing is Important

Wheel Balancing is Important
Wheel Balancing is Important

Wheel Balancing is Important

Wheel balancing is important because it keeps your tyres, bearings, and suspension system in order.

Source: affordableautohopkins.com

This is a short but to-the-point article about the importance of having your wheels balanced. So, it is something that we in the tyre trade keep harping on about, but nevertheless, it is important. Most of us have witnessed our wheels out of balance and having wheel wobble problems. Mainly when the steering wheel starts shaking while driving down the motorway.

https://www.pellonautocentre.com/centrelesswheels.htm

Wheel balancing will give you a better ride – Wheel Balancing is important.

Balancing is one of the things in motoring terms that we take for granted. When I first started working in the tyre industry, we had a small piece of equipment. That we would use to balance the wheels whenever we fitted a new tyre.

This was known as a bubble balancer, and that is exactly what it was. You would sit with a wheel on top of the balancer and a bubble. Similar to the ones in a spirit level. This would tell you when the wheel was out of balance by the tilt on the wheel and we had to counteract this at the opposite side by adding lead weights.

When the wheel was level and the bubble was dead central, the job was done, and the wheel was fitted onto the car. The cars in those days were things like Ford Poplars and Morris 1000s and so did not travel very far or go very fast.

The Sit on Balancer was our first electric balancer. Wheel Balancing is Important

There are different types of out of balance, “static balance”, and vertical shaking that can come from a heavy spot on the tyre. This is what we would try to cure on our bubble balancer. This could also be cured on the next machine that came into use.

The machine was a sit-on machine known as an on-car wheel balancing machine made by “Repco”, and we would jack up the car, put the machine against the car wheel, and we would then spin the electrically driven machine up to high speed. While the wheel was spinning, a strobe light would make it look like the wheel was in a still position. We would then stop the machine with a type of brake and put a counterbalance weight on the wheel depending on where the tyres valve could be seen.

Wheel Balancing is Important
This method of balancing was horrific. Wheel Balancing is Important

The older guys in the industry. Will remember the fact that the wheels would shake violently. Then the vibrations would shake the cars to bits. Of course, whilst the poor customer looked on with terror in his eyes. This reminds me of the “roller brake tester” used on the modern MOT test. When the car gets shaken to bits, have a brake test.

This method of balancing was not for the faint-hearted, and I was glad to see the back of them.

The next set of wheel balancers were the forerunners to today’s sophisticated machines. We would put the wheel on a spindle and spin it by hand. These balancers would correct “static”

and “dynamic” out of balancing. The modern wheel balancer is equipped with many sensors and can pick up balancing problems at high and low speeds. These are necessary for today’s high-speed cars and, of course, give the car drivers a smooth ride (that’s if your wheels are balanced, of course).

On a regular basis, in my opinion, is at least once a month. Most members of one of the independent tyre organisations will check your wheel alignment and wheel balancing for free and will only charge you if the car is out of alignment and requires adjusting.

Wheel Balancing is part of having a new tyre fitted

Of course, today wheel balancing is important, and we balance your wheels as a matter of fact when you buy new tyres or have a puncture repaired. So, if you need a wheel balance just as a matter of fact and your steering wheel starts to shake at, say, 50 mph, then this is because you may have lost a balance weight or your tyre has become out of shape due to, perhaps, a “slipped belt”, which can be caused by a nail or screw damaging the steel belt in your tyre, putting the tyre out of shape and causing the wheel to be out of balance.

Finally, another thing that can give you a similar experience is if your wheel bearing has gone. Pellon Tyre and Auto-centre offers car and van servicing and repairs to all makes of vehicles.

2025 History of Wheel Balancers Throughout My Career in the tyre trade

A Brief History of Wheel Balancers – From the Early Days to the Digital Age

Wheel balancing is one of those garage jobs most drivers don’t think twice about today, but anyone who’s been in the motor trade as long as you and I knows it wasn’t always this simple. Modern digital balancers can pinpoint an imbalance down to the exact gram, yet back in the early days it was a very different world — more guesswork, more vibration, and more customers coming back complaining their steering wheel was dancing about at 50 mph.

I still remember when the first proper balancing machines started appearing in British garages. They were big, noisy, and almost agricultural compared with the sleek electronic kit we have now. But by heck, they changed everything. Let’s take a look at how the technology has evolved over the years.

Wheel Balancing is Important
Wheel Balancing is Important

The Early Days – Static Balancing and Bubble Balancers: Wheel Balancing is Important

Before electronic machines became common, garages relied on static balancing. Tyres were mounted on a spindle and placed on a simple balancing stand — if one side dipped, that’s where the weight needed to be added.

Then came the famous “bubble balancer”. Every older mechanic will remember these: a flat circular plate with a spirit-level-style bubble in the middle. You’d place the wheel on the plate and watch where the bubble shifted. It wasn’t perfect, but it was miles better than nothing, and for the slower, narrower tyres of the 1950s and 60s it did the trick.

Of course, once cars started going faster and tyres got wider, this old kit began to struggle. Drivers complained of vibration at speed — especially on the new motorway network — and that pushed the industry to invent something better.

The Arrival of Dynamic Wheel Balancers (1970s–1980s)

This is where things really changed. When dynamic wheel balancers first arrived in UK garages, it felt like stepping into the future. These early machines spun the wheel at speed and measured both static and dynamic imbalance — meaning they could tell whether the wheel needed weights on the inside, outside, or both.

You’ll remember the noise they made — a proper whirring roar as the wheel came up to speed, then that distinctive “beep” while you waited for the dial or lights to settle. They weren’t always accurate, and some needed adjusting more often than a carburettor, but they were a revelation at the time.

For garages like ours, dynamic balancing meant happier customers, fewer comebacks, and far better road manners on everything from Ford Cortinas to Vauxhall Cavaliers.

The Digital Revolution (1990s–2000s)

By the time the 1990s rolled in, tyre technology was moving fast. Low-profile tyres, alloy wheels, bigger rims — they all demanded better balancing.

This is when fully digital wheel balancers started appearing.

  • Electronic sensors replaced mechanical gauges
  • Digital readouts told you exactly where to place the weights
  • Self-calibration made the machines more accurate
  • Spin times were quicker and far less noisy

These machines were a huge leap forward for garages. Instead of relying on the “feel” of the machine or a mechanic’s experience, the computer handled the technical bits, leaving the fitter to do the job quickly and accurately.

At Pellon Tyres, these machines soon became the beating heart of the workshop — especially as more drivers moved to alloy wheels and wider tyres that really showed up imbalances.

Modern Wheel Balancers – Precision for Today’s Cars: Wheel Balancing is Important

Today’s balancers are a different world altogether. Modern equipment includes:

  • Laser positioning systems
  • Automatic weight placement indicators
  • Road-force simulation (to detect tyre deformities)
  • On-screen diagnostics
  • High-speed spin accuracy

Cars now run at higher speeds, with advanced suspension systems, driver-assist features and ultra-low-profile tyres. Even a slight imbalance can cause:

  • Uneven tyre wear
  • Steering shake
  • Dashboard rattles
  • Poor fuel economy

Which is why today’s equipment needs to be bang-on accurate.

The latest balancers don’t just balance wheels — they detect rim damage, tyre imperfections, and even advise tyre rotation patterns. Things have come a long way since the bubble balancer on a wooden bench!

From the Old Days to Today – A Mechanic’s Perspective

For those of us who’ve been around the trade since the early 1970s, it’s been fascinating to watch the progression. From the early days of static balancing and bubble plates to the digital accuracy of today, wheel balancing has quietly become one of the most important jobs in a garage.

The customers rarely see the magic behind the scenes, but they certainly notice the difference when it’s not done right. And garages like Pellon Tyres take pride in doing it properly — with the right equipment, the right training, and the right Yorkshire attitude of “let’s get it sorted”.

Ford-KA-Exhaust-Replacement

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Ford-KA-Exhaust-Replacement

Ford-KA-Exhaust-Replacement
Ford-KA-Exhaust-Replacement

Ford-KA-Exhaust-Replacement

Ford-KA-Exhaust-Replacement: With a Christmas Deadline – Keeping Halifax Moving at Pellon Tyres

Yesterday brought one of those jobs into the forecourt that reminds you why running a local garage is still such a rewarding way to spend your days. A bright red Ford Ka rolled in, coughing, spluttering, and rattling its way up to the workshop doors. You didn’t need a trained ear to know something underneath was ready to part company with the rest of the car.

Sure enough, once Dale popped it onto the ramp for a quick look, the exhaust was hanging on by little more than hope and rust flakes. An easy diagnosis for once — the Ka needed a complete new exhaust system, no ifs or buts.

The lady who owned the car was a lovely local customer, the type we’ve had the pleasure of helping for years. She was hoping to nip into Halifax town centre for a bit of Christmas shopping and didn’t fancy driving through the queues on King Cross Road with a car that sounded like an old farm tractor. Luckily for her, we keep good stock levels and could fit the system straightaway. By the time she’d finished browsing the festive stalls in the Piece Hall and Woolshops, her Ka was already back to its cheerful, quiet self.

Happy customer, happy Ka, and a bit more peace on the Halifax roads!

Ford-KA-Exhaust-Replacement
Ford-KA-Exhaust-Replacement

A Little Ford Ka History – A British Favourite With a Yorkshire Following

The Ford Ka, launched back in 1996, has a special place in the hearts of many UK drivers. Whether you loved its quirky styling or weren’t quite sure about it at first, there’s no denying it became a familiar sight on our roads — especially in towns like Halifax, where its tiny turning circle and cheap running costs made it perfect for navigating tight streets and car parks.

A few quick bits of Ka nostalgia:

  • The first-generation Ka was built in Valencia, Spain, and later in Poland.

  • It was based on the old Fiesta platform but had its own distinctive rounded shape.

  • Ford kept the Ka simple — no fancy gadgets, just honest motoring.

  • It quickly became a favourite for new drivers, city commuters, and anyone wanting a dependable little runaround.

Even now, nearly 30 years later, we still see plenty of them come through our doors at Pellon Tyres. Many belong to long-term owners who swear by them, and with the right maintenance they keep going far longer than you’d expect. The weak points tend to be the usual culprits: exhausts, tyres, and suspension bushes — nothing our lads can’t sort.

Ford-KA-Exhaust-Replacement
Ford-KA-Exhaust-Replacement

Why Exhausts Fail on Older Cars – Especially in Halifax: Ford-KA-Exhaust-Replacement

Halifax isn’t the easiest place on exhaust systems. With our steep hills, damp winters, and all the road salt spread from October onwards, exhausts on older motors take a real hammering.

Common problems we see include:

  • Rusting from the inside out due to short journeys

  • Back boxes splitting at the seams

  • Centre pipes weakening where they curve around the axle

  • Hangers snapping and leaving the system dangling

Yesterday’s Ka was a perfect example — years of Yorkshire weather, short hops around town, and the usual rust traps had taken their toll.

Once a system gets to that stage, fitting a new one is the safest and most cost-effective option. Patching them up only delays the inevitable (and usually not for long in Halifax weather!).

Ford-KA-Exhaust-Replacement
Ford-KA-Exhaust-Replacement

Exhaust or Tyre Trouble? Just Pull Into Pellon Tyres – No Appointment Needed

One thing that’s never changed since we opened back in 1989 is the way we look after people. If something sounds wrong, feels wrong, or looks like it’s hanging off the bottom of the car, you can simply pull into Pellon Tyres and we’ll take a look as soon as a mechanic is available.

There’s no need to book weeks in advance, no call centres, and no fuss. Just drive up, pop into reception, and we’ll do our best to get you sorted. We deal with:

And because we’re right here in Halifax, you can leave the car with us while you do your shopping, grab a coffee, or catch the bus to town. Many customers take the short walk down towards Pellon Lane and are in the centre in minutes.

We know how important cars are in this area — between the hills, the weather, and the buses that never seem to come when you need them, having your motor off the road is more than an inconvenience. That’s why we try to get everyone back on the road as quickly and safely as possible.

Pellon Tyres – Proud to Be Part of the Local Community: Ford-KA-Exhaust-Replacement

We’ve always said that running a garage in Halifax is more than just fitting tyres and fixing exhausts. It’s about being part of the community — the same people we see in the supermarkets, at the Piece Hall events, walking their dogs around Shibden, or queueing with us at the chippy on a Friday night.

That’s why we’re proud when customers trust us enough to pop in without hesitation. Whether it’s a £25 puncture repair or a full exhaust system, it all matters to someone trying to get to work, pick the kids up, or, like yesterday’s customer, finish their Christmas shopping in peace.

Another job done, another customer sorted, and another Ford Ka given a new lease of life. Just another day at Pellon Tyres — and that’s exactly how we like it.

Low Tyre Pressure Costs you Money

Motorists Cant Afford Next MOT

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Motorists Cant Afford Next MOT

Motorists Cant Afford Next MOT
Motorists Cant Afford Next MOT

Motorists Cant Afford Next MOT—A Growing Problem Across the UK

Yorkshire might be one of the best places in the country to drive, with its open views, winding roads, and the odd blast over the tops, but nothing brings on that sinking feeling quite like the annual MOT reminder. It’s something we’ve all learned to live with—a necessary test to make sure our cars are safe for ourselves and everyone else on the road. But these days, with the cost of living biting hard, more motorists are finding it tougher to budget for their next MOT.

Here at Pellon Autocentre in Halifax, we see the full picture every day. Some drivers take the MOT very seriously and even save up ahead of time, knowing there may be repairs needed. These are the people who understand that safety isn’t optional—it’s essential—especially on today’s busier Yorkshire roads.

Since the COVID years, traffic levels have shot back up, and road conditions haven’t exactly improved either. That makes the MOT even more important, not less. Thankfully, most of our customers still value regular testing and want to keep their vehicles in proper order.

Helping Drivers Stay Organised: Motorists Cant Afford Next MOT

We do our bit too. At Pellon Autocentre, we run a reminder system that gives our customers plenty of warning that their MOT is due. Most people appreciate it, as life gets hectic and it’s easy to forget. Once the reminder lands, they usually get booked in straightaway, and we can often carry out any necessary repairs on the same day. It keeps their car safe and keeps them legal—and it saves headaches later.

But as much as we try to help, we know things aren’t easy out there.

Motorists Cant Afford Next MOT
Motorists Cant Afford Next MOT

When Money Is Tight, MOTs Get Missed

The truth is, some areas of the UK are struggling far more than others. In poorer regions, it’s becoming more common for motorists to delay or even completely skip their MOT. That’s worrying—not only because of the safety aspect, but because fines, penalty points, and impound fees can end up costing far more than the test itself ever would.

And then there are those who simply put their money into other things. Everyone has their priorities, but ignoring the MOT never ends well. The longer a vehicle runs without checks, the more expensive repairs can become. A worn tyre, a failing brake pipe, or a cracked spring doesn’t repair itself—and when left too long, it can go from a cheap fix to a crisis.

A Look Back: How the MOT Started: Motorists Cant Afford Next MOT

It’s easy to forget that the MOT hasn’t always been as strict as it is now. When the test was introduced, it only applied to cars that were ten years old or more, and it covered just three items:

  • brakes,
  • lights,
  • and steering.

Imagine that today! With modern traffic volumes and faster vehicles, the MOT is now a vital part of road safety, checking dozens of components to keep everyone safe. Cars are lasting longer too, which means maintenance plays a bigger role than ever.

Final Thoughts: Motorists Cant Afford Next MOT

Life is more expensive than it was even a few years ago. Fuel, insurance, food, energy—everything has crept up. So it’s understandable that some drivers feel the pressure when the MOT looms. But skipping it is never the answer. If anything, regular MOTs and servicing save money in the long run by catching problems early.

Here at Pellon Autocentre, we’ll carry on doing our part—fair pricing, friendly advice, clear communication, and reminders so nobody gets caught out. If your MOT is due, give us a shout and we’ll look after you.

Motorists Cant Afford Next MOT
MOT Test Chaos Continues

The vehicle testing age was dropped to seven years the following year. Motorists Cant Afford Next MOT

As a result of the “ten-year test’s” high failure rate. By 1962, receiving a tax disc required both passing a commercial vehicle exam and having a valid certificate. The testable age was reduced to one year for taxis, ambulances, and large vehicles with at least eight passenger seats in 1983.

Many other changes have been made, but that’s for another day!

Four in ten motorists fear they can’t afford their next MOT, and half of them admit they would continue to drive their car anyway, new research has found. The Halfords research, which was carried out in.

Over the past couple of years, things certainly haven’t improved for many families. With the price of food, energy, fuel, and general living costs creeping up month after month, the MOT can feel like “just one more bill” arriving at the worst possible time.

We’re seeing more drivers trying to delay repairs or hoping their car will “get through another few months,” simply because money is tight. Sadly, that only makes things worse when a small advisory turns into a much bigger job later down the line. Here in Halifax we understand exactly how difficult it’s been, and we try our best to keep repair costs sensible and transparent so customers aren’t hit with surprises.

What worries me most is the number of cars we still see on the roads nationwide with no MOT at all. Not because people don’t care—many do—but because some simply can’t find the funds. A car without a valid MOT can be dangerous, uninsured, and a serious risk to the driver and everyone around them.

As a local garage, we’ve always encouraged customers to talk to us early if they’re worried about costs. Sometimes spreading work out, using quality mid-range parts, or tackling issues in stages can keep a car safe and legal without putting households under pressure. It’s something we feel proud to help with, especially during these tougher economic times.

Rising Costs Are Changing Driver Behaviour

In the last couple of years, we’ve noticed a real shift in how drivers approach car maintenance. With energy bills rising, food prices creeping up, and wages not stretching as far as they used to, many motorists are having to make hard choices. Sadly, some leave small faults unattended until they become much bigger — and more expensive — problems. We often see cars coming in with issues that could have been sorted cheaply months earlier, but now risk an MOT failure. It’s a worrying trend, and it shows just how squeezed people are feeling across the UK right now.

Why Regular Maintenance Still Saves Money

Even with a tighter budget, it’s still cheaper to keep on top of the basics. Simple things like checking tyre pressures, replacing a blown bulb, or keeping the service intervals up to date can make the difference between a pass and a fail. Here at Pellon Autocentre in Halifax, we always try to help customers spread the cost or prioritise the work that’s most important for safety. A rushed repair shop isn’t what anyone needs — especially in this economy — so we try to give honest advice and keep drivers on the road without breaking the bank.

Source: Next MOT “unaffordable” for 40% of motorists, research finds

Are Continental the Best Tyres

Continental tyres used in Daytona

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Continental tyres used in Daytona

Continental tyres used in Daytona
Continental tyres used in Daytona

Continental tyres used in Daytona

Continental revealed the challenge of supplying all the tyres for the Daytona 24 Hours motor race. With 55 cars on the grid, we bring around 10,000 tyres

We here at Pellon Tyres are great fans of the Continental tyres used in Daytona and look forward to further participation in the motorsport field.

http://www.pellontyres.co.uk/Tyre/Brand/1231/CONTINENTAL

Continental Tyres will continue as tyre provider for three of the four TUDOR Championship classes.

A tyre group that we are members of. which is my business, Pellon Tyres! Here in Halifax, Yorkshire, UK, we are proud to be part of their prestigious partnership as the official tyre of the International Motor Sport Association (IMSA).

This partnership will last until the end of the 2018 racing season and means that Continental Tyres will be the official tyre provider for three out of the four “Tudor Championship Classes.” The reached agreement also means that Continental will be the tyre maker and supplier for the Prototype (P), Prototype Challenge (PC), and Grand Touring Daytona (GTD) classes. Continental Tyre will also continue as an entitlement sponsor and exclusive tyre supplier to the Continental Tyre Sports Car Challenge.

Ed Bennett the CEO of the IMSA is over the moon with the recent deal made with the giant German tyre manufacturers and said,

“We are very pleased to extend our relationship with the German tyre company. As we continue to build the TUDOR United Sports Car Championship and Tyre Sports Car Challenge, it is vital to have enthusiastic partners to help us grow the sport. Continental Tyre has been and will continue to be one of our most active and supportive partners.”

The Continental brand of racing tyres has an excellent reputation. especially amongst the racing fraternity. So, it is expected that they will continue to use its exclusive racing tyres. Importantly, the “Extreme Contact TM” has a good reputation for the performance that race drivers demand. Continental is keen to extend its reputation in the North American market. So, we see the backing of these motorsport events as the way forward.

Continental tyres will have many marketing rights, including: Continental tyres used in Daytona

One event that never fails to excite and thrill is the Daytona 24 Hour race.

Many racing fans in Halifax and around the UK find this type of event incredibly captivating. Discover more about Continental Tyres and their role in this legendary race as we dive in now.

Having the correct tyres for your vehicle is something I’m quite familiar with as the proud owner of a garage in Halifax. Proper tyres are crucial for long-distance races like the Daytona 24 Hours.

So, the big question is: does Continental still provide their excellent tyre products to the Daytona 24 Hour races? My friends, the answer is a resounding yes!

Continental tyres used in Daytona
Searching For The Perfect Porsche

Throughout the years: Continental tyres used in Daytona

Continental has been a reliable supporter of the Daytona 24 Hour Race, and their dedication to the event is evident. Teams rely on their wide selection of tyres to get them through this punishing race, which puts drivers’ abilities and cars’ endurance to the test.

In Halifax, we care about Continental’s performance in the Daytona 24 Hour Race, but you might be asking why. It all comes down to how committed they are to performance and innovation. Tyre innovations made by Continental for use on racetracks typically find their way into their consumer tyres. This means that the tyre knowledge that helps race cars win at Daytona International Speedway is available to you when you choose Continental tyres for your Halifax-area vehicle.

The key is not just speed and accuracy

but also stamina. Continental tyres have repeatedly shown their mettle in the Daytona 24 Hour Race, which is a genuine test of a tire’s capacity to endure the stresses of continuous racing. Its consumer tyres are designed to withstand the varied road conditions in Halifax, thanks to its endurance attitude.

You can thank Continental Tyres for the incredible performance of those sleek race cars as they whip around the Daytona track. You can have faith in Continental’s tyre technology to ensure your safety and comfort when you cruise around Halifax, whether it’s a leisurely drive through the town or a journey to discover the breathtaking countryside.

Finally, Continental’s continuing participation: Continental tyres used in Daytona

in the Daytona 24 Hour Competition demonstrates their skill in tyres and their commitment to providing excellent service. Here in Halifax, it bridges the gap between the exciting world of racing and our regular driving experiences. So, the next time you get on the road, keep in mind that Continental’s long history of reliability and durability is right there with you.

As expected from such deals, Conti Tyres will have good logo positions on the race cars in the races where their tyres are used and have all the usual trackside signage and many other marketing opportunities as they come along from promotions and different events, including TV coverage. For further reading… http://www.motorsport.com/tusc/news/imsa-continental-tire-extend-partnership/

Continental has also extended their involvement with the NASCAR Group company as well as the IMSA.

To continue with the sports car theme, Continental tyres used in Daytona

Continental Tyre has developed the first legal track-day tyre. This was achieved through tyre expertise and much research and development. The new tyre is known as the Conti Force Contact. Of course, we will include the now-famous “Black Chilli Compound”! This helps the tyres bond to the road surface better. The new compound, combined with a newly developed macroblock shoulder design, gives the new tyre superb handling when cornering at speed.

The Continental tyre also benefits from having bi-directional draining grooves on the inside of the tread, which provides excellent wet weather performance when on the track, allowing for safer driving conditions for the driver in wet weather. The tyres are available in wheel rim sizes ranging from 18 to 20 inches.

🏁 What Continental Supports in Motorsport (2025 Update)

Extreme E — Electric Off-Road Racing

  • Continental remains heavily involved in Extreme E, supplying tyres designed for the most challenging terrain: desert, ice, mud, sand — all kinds of surfaces. continental-tyres.co.uk+2Continental Tires+2
  • Their “CrossContact Extreme E” tyre line is built for durability and versatility in extreme conditions — perfect for the all-electric SUVs used in the series. Extreme E – The Electric Odyssey+1
  • This partnership also lets Continental test and develop sustainable tyre technologies — the Extreme E tyres contain a large proportion of recycled and renewable materials, underlining Continental’s push toward environmentally-conscious motorsport. Continental Tires+1

GT & Touring Car Racing — Including European GT4 Series

  • In 2025, a team branded Continental Racing by Simpson Motorsport is entering a BMW M4 GT4 Evo in the GT4 European Series, showing Continental’s ongoing support for GT-level motorsport, not just off-road or EV categories. GT4 European Series
  • That involvement keeps Continental active in competitive circuit racing, stretching their reach beyond extreme-terrain events.

Open-Wheel / Formula Racing — Including US Entry-Level Series

  • Across the pond, Continental is the official tyre supplier for the 2025 edition of the USF Pro 2000 Championship — a stepping-stone formula series for aspiring racing drivers. Wikipedia
  • This means their tyres are used on single-seater cars in a high-performance motorsport environment, highlighting their versatility across different race formats.

Cycle Racing — High-Performance Bike Tyres

  • Whilst not cars, Continental continues to supply tyres for several high-profile cycling teams and pro races. For example, in 2025 they support multiple top-tier cycling teams in the Tour de France. continental-tyres.co.uk+2Continental Tires+2
  • Their 2025 release of the limited-edition “Archetype” racing tyre — developed in collaboration with a pro cycling team — shows they’re still innovating at the cutting edge of cycle-racing performance. Continental AG+1

A Long Heritage and Broad Motorsport Legacy

  • Continental’s motorsport involvement stretches back decades. Historically they’ve supplied tyres even to early top-tier racing cars, including when they equipped race Mercedes cars in the 1950s. Continental AG+1
  • Their history shows a consistent commitment to motorsport — from classic circuit racing to modern sustainable series and bicycle racing.

✅ What This Means for Everyday Drivers (and for You at Pellon Tyres)

Because Continental invests so heavily in motorsport — and across such a wide variety of disciplines — the technology and materials they develop under racing conditions tend to “trickle down” to road tyres. This means:

  • Advanced compounds and tread designs tested on track or in extreme conditions often end up making everyday tyres safer and more durable.
  • Their experience with electric-vehicle off-road racing (through Extreme E) helps them stay ahead in developing tyres suited for modern SUVs, hybrids or EVs.
  • Their track-record across GT, formula, and road-racing disciplines shows that Continental tyres are engineered to perform under pressure — a strong selling point when you’re recommending reliability and safety to customers.

VW-Pasatt-Pothole-Victim

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VW-Pasatt-Pothole-Victim

VW-Pasatt-Pothole-Victim
VW Passatt for a broken spring

VW-Pasatt-Pothole-Victim

Another Broken Spring in Halifax—This Time on a Stylish VW Passat CC

Today we had a real head-turner roll onto the forecourt at Pellon Tyres in Halifax—a lovely white Volkswagen Passat CC, one of the smartest-looking saloons VW ever built. Sleek lines, a low stance, and a proper classy feel about it.

Unfortunately, underneath all that German elegance was a right old racket. As soon as the customer pulled in, we could hear the rattling and banging from the front end. Around here, that noise usually points to one thing… another Halifax pothole victim.

Sure enough, once we got it up on the ramp, there it was—a snapped front coil spring. Another casualty of our Calderdale roads, which seem to get worse every winter.

VW-Pasatt-Pothole-Victim
VW Passatt

Why the VW Passat CC Feels Halifax Potholes More Than Most

The Passat CC (originally called the Comfort Coupé) is basically the sportier, low-slung version of the standard Passat. It sits lower to the ground, with stiffer, more dynamic suspension designed for comfort and a bit of sporty handling. Lovely on smooth roads… but Halifax isn’t exactly the Autobahn.

Low cars + deep potholes = trouble.

These springs take a hammering as it is, but the combination of

  • lower ride height

  • heavier modern bodies

  • steep local hills

  • and road surfaces rougher than a farmer’s hands

means the Passat CC is right in the firing line.

VW-Pasatt-Pothole-Victim
Broken spring for replacement

What Makes a Coil Spring Break? VW-Pasatt-Pothole-Victim

There are a few usual suspects—and Halifax provides all of them:

1. Potholes and sharp road edges

One good thump, especially at low ride height, can crack the bottom coil clean off.

2. Rust and corrosion

Water, salt, and grit—especially on high roads like Savile Park, Claremount, or up towards Queensbury—eat into the spring over time. Then a sudden bump finishes it.

3. Age and mileage

Springs weaken after years of flexing. The Passat CC models we see now are often 8–12 years old—prime age for a break.

4. Heavier modern cars

Even saloons like the CC weigh more these days due to extra safety kits and electrics. Extra weight = extra stress.

When a spring snaps, you get the classic symptoms:

  • rattling

  • knocking over bumps

  • uneven ride height

  • vague steering

  • or a scraping noise if the broken coil is loose

This Passat CC had all of the above.

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New spring ready for fitting

A Bit of Passat CC History: VW-Pasatt-Pothole-Victim

Volkswagen launched the Passat CC in 2008, offering a more stylish, coupe-like version of the regular Passat saloon. It sat lower, looked sharper and came with a much more premium interior.

It was VW’s attempt to give drivers a taste of Audi A5 Sportback or Mercedes CLS style—but at a more sensible price.

Plenty of Calderdale drivers took to it because:

  • it looked classy

  • drove beautifully

  • and didn’t shout for attention

Even now, a well-kept Passat CC still looks the business on the roads of Halifax. Shame the roads themselves don’t always return the favour!

A Word for Halifax Drivers… We Feel Your Pain: VW-Pasatt-Pothole-Victim

We see more broken springs here in Halifax than garages in most parts of the country. People blame themselves, but honestly—it’s the roads.
You can be the best driver in West Yorkshire and still catch a pothole hiding in a puddle on Ovenden Road or on the climb up Rochdale Road.

It’s frustrating, it’s expensive, and it’s not your fault.
That’s why we always try to keep repairs fair and get customers back on the road quickly.

What We Did Today

We replaced the broken spring on the Passat CC, checked the opposite side (always worth doing), inspected the shocks and mounts, and got everything lined up and safe again. The difference was night and day—no more banging, no more wandering, just smooth VW comfort again.

The customer drove away much happier… though probably still cursing Halifax’s roads!

If Your Car Is Rattling, Knocking or Sitting Uneven…VW-Pasatt-Pothole-Victim

Pop down to Pellon Tyre and Autocentre, Pellon Lane, Halifax.
A broken spring is one of the most common jobs we see—and the sooner it’s sorted, the safer you’ll be.

 

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Why EV Has Different Tyres

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Why-Your-EV-Has-Different-Tyres 

Electric vehicles bring four main challenges when it comes to tyre performance:

1. Extra Weight (20–30% more than a petrol equivalent)

Most of that extra weight comes from the battery pack. A heavier car puts more strain on the tyres, especially during cornering and braking. EV-specific tyres are built with stronger structures to cope with the extra load.

2. Range and Rolling Resistance

Every bit of drag reduces how far you can travel on a charge. EV tyres use advanced compounds and tread patterns to reduce rolling resistance, helping you squeeze every mile out of your battery.

3. Instant Torque = Faster Wear

One thing EV drivers notice straight away is how quick the acceleration is. Great fun—but very tough on tyres. EV-designed rubber uses improved compounds that resist the quick wear you get from that instant torque.

4. Quiet Running

Electric motors are whisper-quiet. That means tyre noise becomes much more noticeable. Many EV tyres include built-in noise-reducing technology to keep the cabin nice and peaceful.

What Exactly Is an EV Tyre? Why-Your-EV-Has-Different-Tyres

An EV tyre is specially engineered to maximize your vehicle’s efficiency. The tread pattern, compounds, and construction are all designed to:

  • Reduce rolling resistance

  • Improve grip under heavy loads

  • Handle the unique wear patterns of electric cars

  • Keep road noise to a minimum

It’s all about helping the car perform as the manufacturer intended, giving you better range and a smoother, safer drive — especially on the steep climbs and twisty roads around Halifax.

How Are EV Tyres Different from Standard Tyres? Why-Your-EV-Has-Different-Tyres

Standard tyres will fit an electric car — but they’re not designed for the job.
Most EVs weigh significantly more than their petrol or diesel equivalents, meaning:

  • Standard tyres wear out faster

  • Handling can feel heavier or less predictable

  • The car may lose more range

  • The risk of tyre damage or blowouts increases

EV tyres are built to cope with that weight while still remaining efficient. They maintain pressure better under load, which helps the battery work less and keeps you on the road longer.

Can I Just Fit Normal Tyres on My EV? Why-Your-EV-Has-Different-Tyres

Yes, you can. But you probably shouldn’t.

Fitting standard tyres on an EV can reduce your range by up to 20% and may cause irregular wear or overheating on longer journeys. In extreme cases, it can even lead to premature tyre failure.

Considering how heavy EVs are — and how quietly they run—sticking with proper EV-rated tyres is the safest choice.

What Do EV Tyres Cost? Why-Your-EV-Has-Different-Tyres

You might expect EV tyres to cost a fortune, but in reality the prices are similar to any good-quality ICE (petrol/diesel) tyre.
You pay more for premium brands with the latest tech, but budget and mid-range options are available too.

Here at Pellon Tyres, we always match the tyre to the car and customer—no upselling, just honest advice for Halifax drivers.

Do EVs Need Winter Tyres?

Winter tyres aren’t compulsory in the UK, but EV drivers can benefit from them more than most.

EV winter tyres:

  • Grip better in freezing temperatures

  • Offer shorter stopping distances on wet and icy roads

  • Keep their flexibility when standard tyres become hard and slippery

For Calderdale’s winters, they’re well worth considering.

Choosing the Right EV Tyre

Before buying any new tyre, always check the markings on your existing tyres. These tell you the exact size, load index, and speed rating your car needs. Getting it wrong can affect:

  • Range

  • Ride comfort

  • Safety

  • Warranty conditions

If you’re unsure, just give us a call at Pellon Tyre and Autocentre, Halifax, on 01422 362030.
We’ll help you choose the right EV tyre for your car — without any fuss or flannel.

Cars and Climate Change

Toyota Mirai hydrogen fuel cell vehicle unveiled

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Toyota Mirai

Toyota Mirai
© Can Stock Photo /

Toyota Mirai

The Toyota Mirai is an electric-drive, mid-size four-door sedan powered by hydrogen, with a range of up to 300 miles and a refuel time of about f…

This is just another part of the big mix of fuels that will power the cars of the near future.

Hydrogen cells are also the favourite of some car manufacturers. Including Toyota now with the Toyota Mirai and BMW. In my opinion, hydrogen will be available at many filling stations in the future.

Toyota Mirai is one of the leaders in hydrogen cell-fuelled cars

It has come to my attention that there are at least three leading car manufacturers that are heading down the hydrogen fuel road with their cars. I am a keen follower of market trends and the direction that the green way forward is heading, and that includes the battle that is rising between EV vehicles, battery Tec technology, the Hydrogen cell technology.

Apart from Toyota with the Toyota Mirai, the other two players are Hyundai and Honda. Other carmakers have also been involved with Hydrogen including the American giant GM. Apparently GM has been running a test fleet of them for a few years now, but it is the Far Eastern country’s carmakers that are ahead of the field.

Toyota Mirai
Toyota Mirai

There are enemies of hydrogen as well as battery-driven cars

But when the largest car company in the world looks interested in something, then it is time to sit up and take note. Toyota is a very experienced and successful manufacturer of cars and has made over 5,600 fuel cell-related patents available. Toyota has started off the motion for hydrogen-powered cars to make it to market at a faster pace.

The inclusion of the auto industry is of particular import to Japan.

Toyota, Honda, and Nissan are key contributors to Japan’s economy, and the industry together accounts for 10% of the national workforce and 20% of exports. To me it is a good thing that Japan is thinking about supporting the home industry, and developing these new products will bring stability to the home workforce.

It does have to make these technologies available to us all eventually to comply with European and American laws, but I think that the Japanese are thinking about this when they free off the patents for the new technology cars.

The scrap between battery power and hydrogen is on.

Both systems have their advantages and disadvantages. So, for instance, electric cars only require plug-in stations. Of course, to be recharged. Significantly, the hydrogen cars will require a network of filling station locations. However, this will mean that they could just be added to the existing gas stations all over the world.

Both cars can claim to have zero emissions.

But the lithium-ion cars are recharged by “dirty” coal-fired power stations. So they are not as green as people think. Especially in countries like China! So, the hydrogen car only emits water, so until the power supplies are greener, the hydrogen car wins there.

At the time of writing this post. Both cars are getting about the same mileage! Subsequently, both types of cars are still very expensive to buy. Hydrogen cars can be refuelled the same as a gas engine. While the battery car has to be charged up over a long period. Although scientists are working on a faster-charged battery all the time,.

Only time will tell which idea brings the most success, but you have to admit that it is interesting times that us auto guys live in.

2025 Update

Hydrogen vs EV – Could Hydrogen Cars Really Work Here in the UK?

Following on from the earlier look at hydrogen-powered cars like the Toyota Mirai, I thought it would be useful to dig a bit deeper into how hydrogen might fit into everyday motoring here in the UK — and more importantly, what it might mean for drivers around towns like Halifax over the next decade.

We all know the government keeps pushing the electric-only route, but the truth is that the future of motoring isn’t settled at all. You’ve got battery EVs racing ahead in sales, yes — but at the same time, hydrogen technology is quietly gaining pace, especially among the big Japanese and Korean brands who tend to think long-term rather than hype-driven.

Why Hydrogen Might Suit British Roads Better Than Many Think

Plenty of drivers are starting to question whether battery-only EVs really suit our infrastructure. Long charging times, queues at chargers, and the simple fact that many people around Halifax live in older terraced properties or flats with no off-street parking make charging a nightmare.

Hydrogen, on the other hand, has big advantages:

  • Fast refuelling – roughly the same time as filling a petrol tank
  • Longer range compared to many EVs
  • Lighter vehicles, because hydrogen fuel cells don’t weigh as much as big lithium batteries
  • Cleaner power, with only water vapour coming from the exhaust

In many ways, hydrogen fits more closely with how people actually use cars today — quick fill-ups, longer trips, and no waiting around for hours at a charger.

Hyundai, Honda, and Toyota – The Far Eastern Push Forward

As mentioned in your original piece, Toyota isn’t alone. Hyundai and Honda are deep into hydrogen research, and in typical fashion, they’re playing the long game. Toyota Mirai, has already reached its second generation, Hyundai has the Nexo, and Honda has experimented with both the Clarity Fuel Cell and several commercial hydrogen platforms.

These companies aren’t just tinkering — they’re investing billions because they believe batteries alone won’t meet global demand.

Meanwhile, over in the USA, GM is working with hydrogen for military and commercial vehicles. The American market often leads with pickup trucks and heavy-duty vehicles, and hydrogen suits those far better than giant battery packs.

But the real innovation still seems to come from Japan and Korea. They’ve always had a knack for building technology that lasts — look how long Toyota hybrids have been running around Halifax without missing a beat!

Could Hydrogen Work in Towns Like Halifax? Toyota Mirai

Honestly, yes — if the infrastructure arrives.

Hydrogen refuelling is still rare in the UK, but the few stations we do have prove the technology works perfectly well in British weather and terrain. Halifax, being hilly and often cold, is exactly the type of environment where hydrogen has an advantage over heavy battery EVs struggling with winter range.

Imagine being able to pull into a station near the Calder Valley, fill up in five minutes, and head straight off again — no messing, no apps, no cables across the pavement.

It’s very similar to how we treat petrol and diesel cars now, which is probably why many drivers feel more comfortable with the idea.

Why Toyota Keep Betting on Hydrogen: Toyota Mirai

Toyota has always been cautious about fully committing to battery EVs. Instead, they produce:

  • Petrol cars
  • Hybrids
  • Plug-in hybrids
  • Hydrogen cars

They’re spreading their bets, and hydrogen is a big part of their long-term vision. The Mirai isn’t just a science experiment — it’s a proper production car that already has loyal owners.

Toyota knows something the rest of the world is slowly discovering:

There isn’t going to be one single solution to replace petrol and diesel—we’re going to need a mix.

Hydrogen, hybrids, and improved batteries will all have a part to play.

EV-Hybrid Mileage Checks

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EV-Hybrid Mileage Checks

EV-Hybrid Mileage Checks – Coming Soon: What Halifax Drivers Need to Know

There’s never a quiet moment in the motor trade, and here at Pellon Tyres in Halifax, we’ve already started getting questions about the government’s new plans for EV and hybrid mileage checks. With more electric vehicles appearing on Calderdale’s roads every year, it was only a matter of time before the tax system caught up with them.

The new Labour Government confirmed that, from 2028, owners of electric and plug-in hybrid vehicles will have to pay a road tax based on mileage. Petrol and diesel drivers have always contributed through fuel duty, but EV drivers currently pay next to nothing in comparison. This new plan aims to balance the books—though it’s fair to say it’s raised a few eyebrows.

So far, the proposal is simple enough:

  • EV drivers will pay around 3p per mile

  • Plug-in hybrid drivers will pay around 1.5p per mile

  • Everyone will need to declare their mileage once a year

  • And crucially… that mileage will need to be verified at an MOT station

That’s where garages like ours come in.

Why MOT Stations Will Be Checking Mileage: EV-Hybrid Mileage Checks

To stop people guessing (or fibbing!) their yearly mileage, the government wants mileage records stored centrally with DVLA.
For vehicles already needing an MOT, the mileage will be logged as part of the test.
But here’s the interesting part—EVs under three years old will still need a yearly mileage check, even though they don’t need an MOT test yet.

So from 2028 onwards, motorists across Halifax and Calderdale will be visiting garages like Pellon Tyres for a quick odometer check. It won’t be a pass/fail test — just a simple verified reading. The charge will be set by the government, though the exact fee hasn’t been confirmed.

For us as a garage, it simply means we’ll:

  • Log your mileage

  • Upload it to the DVLA system

  • Give you a receipt for your records

  • And make sure your annual mileage declaration is accurate

The whole thing should take less than five minutes.

What This Means for Drivers in Halifax & Calderdale: EV-Hybrid Mileage Checks

If you drive an EV or hybrid, the good news is that nothing changes until 2028. But it’s worth knowing what’s coming. In short:

  • You’ll pay tax based on how many miles you actually drive

  • Your mileage must match the DVLA record

  • You’ll need to pop into an MOT station once a year

  • No full MOT needed for cars under 3 years old—just the mileage check

Here at Pellon Tyres, we’ll be ready for it. If anything, it’ll be a good chance for us to give customers a friendly once-over on their tyres, brakes, and suspension too—especially as EVs tend to run heavier and wear tyres faster.

For EV owners who’ve never set foot inside a garage except for tyres or windscreen wipers, it’ll be a new experience, but we’ll make sure the process is simple and straightforward. We’ve always been proud to serve customers honestly and properly, and that’s not going to change.

Why Calderdale Drivers May Be Affected More Than Others: EV-Hybrid Mileage Checks

Living in a hilly area like Halifax means EVs work harder on:

  • Steep climbs

  • Regenerative braking on descents

  • Heavier loadsCountry roads with potholes (we’ve all hit a few!)

So EVs here may rack up more mileage—and possibly higher charges—compared with flatter towns.

But as always, we’ll help drivers understand the system and how it affects their particular vehicle. One thing’s for sure: Halifax won’t be left behind when the new rules arrive.

 

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A Cracked Jaguar XJ Wheel in Halifax – Another Busy Day at Pellon Tyres

Yesterday was another very lively day here at Pellon Tyres in Halifax, the sort of steady flow of jobs that keeps us on our toes and reminds me why I still enjoy running a garage after all these years. You never know what’s going to roll onto the forecourt next. This time it was a black Jaguar XJ, gliding in with that classy, unmistakable presence the big Jags always seem to have.

But beneath all that elegance, the owner had a right nuisance on his hands — a tyre that wouldn’t stop losing pressure. He’d been topping it up more often than his kettle and naturally assumed he had a slow puncture. Quite common on Calderdale’s roads, especially with all the potholes we’re blessed with around here.

Our lad Adam had a good look at it. He’s got a knack for spotting things most people would miss. After a bit of detective work, he found the real trouble — a crack right on the bead area of the alloy wheel. Only a small split, but that’s all it takes. Air creeps out slowly, and you end up forever pumping the tyre back up.

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Cracked-Jaguar-Wheel

What Causes Alloy Wheels to Crack? Cracked-Jaguar-Wheel

Here in Halifax, the answer is fairly straightforward:
Our roads are rougher than a miner’s handshake.

Between the winter frosts, steep hills, sharp kerbs and the odd pothole big enough to lose a sheep in, alloy wheels take a hammering. Unlike steel wheels, alloys are more brittle. They’re great for weight and style, but one hard impact can leave:

  • Hairline cracks (especially on the inner rim)

  • Buckles, causing steering wobble

  • Air leaks around the bead area

  • Flat spots from kerb hits

Most Jaguar XJ owners assume they’ll need a brand-new wheel the moment something like this happens — and with Jaguar prices, that can feel like a Christmas present you didn’t want.

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Crack before the repair

But luckily for this chap, that’s not how we operate at Pellon Tyres. We always look for the most sensible and cost-effective solution first. So we took the wheel off and sent it to one of the specialist alloy repairers we use locally in Halifax. These lads know what they’re doing — proper weld-and-true jobs, not quick patch-ups.

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Crack after the repair a great job done

Once repaired, we refitted the tyre, sealed it properly, balanced it up and gave the whole wheel a once-over. Good as new. The customer came back, relieved he wasn’t forking out for a pricey Jaguar wheel just before Christmas. A proper little win for him and a satisfying job for us.

A Short History of the Jaguar XJ – A British Legend: Cracked-Jaguar-Wheel

The Jaguar XJ is one of Britain’s most iconic luxury motors. The first XJ arrived in 1968, built to replace the older full-size Jag saloons. Straight away it became the company’s flagship, offering the sort of smooth ride and quiet refinement that turned heads from London to Leeds.

Through the 1970s and 80s, the XJ became a familiar sight outside big hotels, golf clubs, business parks and civic buildings — the car for people who wanted proper British comfort with a bit of swagger. Even up here in Yorkshire, seeing an XJ parked outside a place like Holdsworth House or gliding around Savile Park always made you look twice.

In 2009, Jaguar completely reinvented the XJ with a bold, modern design. Some traditionalists weren’t sure at first, but it ended up winning plenty of fans. Underneath, it still kept that famous Jaguar comfort — smooth, quiet, and effortless, the kind of car that feels just right on the drive between Halifax and Ripponden or across the tops towards Sowerby Bridge.

Even today, the XJ remains a bit of class — which is why it’s always a treat to see one in the workshop, even if it needs a bit of TLC.

Revolutionise Your Tyre Shopping Experience

Yokohama Tyres and Chelsea AFC: 2025 Update

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Yokohama Tyres and Chelsea AFC

Yokohama Tyres and Chelsea AFC
Yokohama Tyres and Chelsea AFC

Yokohama Tyres and Chelsea AFC

Update on the Relationship Between-Yokohama Tyres and Chelsea AFC

Chelsea’s partnership with Yokohama Tyres remains one of the club’s most memorable commercial deals of recent years. Yokohama first appeared on Chelsea shirts in 2015, marking the Japanese manufacturer’s biggest football sponsorship to date.

The partnership helped Yokohama strengthen its brand presence across Europe and the UK, especially with Premier League football being beamed around the world.

Although the shirt sponsorship has since moved on, the relationship didn’t end there—Yokohama continued working with Chelsea in various promotional and community activities, keeping the connection strong between the club and the tyre brand.

The deal proved beneficial for both sides. Chelsea gained a major international partner with a reputation for high-quality engineering, while Yokohama enjoyed a surge in global visibility, particularly across Europe, where football remains a powerful marketing channel.

To this day, many Chelsea supporters still associate the brand closely with the club’s successes during those years, including Premier League and Europa League triumphs. Even though they’re no longer front-of-shirt sponsors, the legacy of the partnership lives on, and Yokohama remains a recognisable name among Premier League fans — a reminder of how football and engineering can work hand-in-hand.

I will attempt to bring this up to date as best I can

Yokohama Tyres and Chelsea AFC ended as of my last information update in January 2022. The partnership lasted several years; however, Yokohama Tyres had decided not to renew their sponsorship contract with the team by that point.

Now, in your typical nice and casual way, let’s dive into this topic, with some local tyre dealer emphasis:

It’s always intriguing to observe how football clubs and their sponsors work together, and occasionally how they don’t. In the case of Chelsea AFC and Yokohama Tyres, it’s a story about a partnership that had its time in the spotlight but eventually came to an end.

Chelsea Football Club and Yokohama Tyres were a formidable duo for many years. The Blues proudly donned the Yokohama badge on their shirts, which football fans all over the world recognised. It was almost like a love affair between football and tyres!

This union, like many excellent things in life, had its time. Yokohama Tyres and Chelsea AFC

By 2022, the collaboration had run its course, and the Yokohama logo said goodbye to Chelsea’s shirts. In some ways, it was the end of an era.

Let’s talk about the neighbourhood tyre shops now, shall we? Because Chelsea is such a well-known team, the sponsorship contract did put Yokohama Tyres on the map in the United Kingdom, and it had an influence. But, you know, it’s also important to remember our local tyre retailers right here in the United Kingdom.

I’m sure you have some wonderful tyre dealers in Halifax, including the famous ones, such as Pellon Tyres, who have been servicing the community for years. They may lack the sparkle and glamour of a football sponsorship, but they play an important part in keeping our wheels going.

So, while the Chelsea-Yokohama romance may have ended, let us not forget to support our local tyre retailers. They are the ones that keep our cars safe and our trips smooth in our neck of the woods.

The strange thing is that I have just finished a blog.

About the involvement of tyre companies with professional football clubs. Including the leagues across the world! Especially in Europe. Significantly, Yokohama and Chelsea Football Club have signed a sponsorship agreement. Importantly, that will enable the display and wear of the tyre company logo.

On the official football shirt. Yokohama Tyres UK branding is at the stadium and on the pitch side. Using the logo, players and coach of Chelsea FC to promote various tire-related advertising and

In my opinion, Yokohama Japan is already heavily involved in sport through their supply of tyres for the motorsport industry. The football scene is what all the tyre companies are competing for, and now the Japanese tyre company has joined the club, big style. This will undoubtedly raise brand awareness for Yokohama, simply because Chelsea and Manchester United are worldwide brands, and the  tyre products will be seen on televisions all over the globe, including faraway countries such as Australia and even China.

The agreement ends in 2020-Yokohama Tyres and Chelsea AFC

The agreement that has been signed will be for 5 years from this year (2015) and will put them up there with the big-tyre players. Incidentally, I have noticed that the big tyre companies, such as Goodyear and Michelin, have stayed clear of such large sponsorship deals (except, of course, Continental Tyres, who were one of the World Cup sponsors), with the battle being between the main mid-range tyre brands, such as Apollo Tyre and Hankook, and including Yokohama.

Chelsea FC is a prestigious football club situated in London and is currently in the top place of the English Premier League under the management of Jose Mourinho, a guy who speaks his mind and has great knowledge of the game, coaching many great teams in European football. The club has won the English Premier League as many as four times, and in the 2012–2013 football season, Chelsea won the Europa Cup.

It will be good to see the Yokohama ads on the TV screen- Yokohama Tyres and Chelsea AFC

So, I hope it improves in profile. Of course, and we sell more tyres at my garage here in Halifax, Yorkshire, UK. Knowing that Yokohama are a success at motorsport promotions. But I have thought all along that they are only playing to a small audience compared to the big attractions, such as this deal with Chelsea FC, and I know that it will give them greater exposure, but I hope that they do not drift away from their motorsport background.

I myself like to watch football on TV. Subsequently, I have noticed an increase in the TV exposure of tyre companies. Last night, I watched a UEFA Europa League match between Glasgow Celtic and Inter Milan of Italy. So, I could not help but notice the terrific amount of exposure that Hankook Tyres had with pitch-side advertising boards. Even though the Milan players have Pirelli as their shirt sponsor,. So it has to be a thing for the future.

Pellon Tyres is now a member of TyreSafe.org