Revolutionise Your Tyre Shopping Experience

Yokohama Tyres and Chelsea AFC: 2024 Update

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Yokohama Tyres and Chelsea AFC

Yokohama Tyres and Chelsea AFC
Yokohama Tyres and Chelsea AFC

Yokohama Tyres and Chelsea AFC

I will attempt to bring this up to date as best I can

Chelsea AFC’s connection with Yokohama Tyres ended as of my last information update in January 2022. The partnership lasted several years; however, Yokohama Tyres had decided not to renew their sponsorship contract with the team by that point.

Now, in your typical nice and casual way, let’s dive into this topic, with some local tyre dealer emphasis:

It’s always intriguing to observe how football clubs and their sponsors work together, and occasionally how they don’t. In the case of Chelsea AFC and Yokohama Tyres, it’s a story about a partnership that had its time in the spotlight but eventually came to an end.

Chelsea Football Club and Yokohama Tyres were a formidable duo for many years. The Blues proudly donned the Yokohama badge on their shirts, which football fans all over the world recognised. It was almost like a love affair between football and tyres!

This union, like many excellent things in life, had its time. Yokohama Tyres and Chelsea AFC

By 2022, the collaboration had run its course, and the Yokohama logo said goodbye to Chelsea’s shirts. In some ways, it was the end of an era.

Let’s talk about the neighbourhood tyre shops now, shall we? Because Chelsea is such a well-known team, the sponsorship contract did put Yokohama Tyres on the map in the United Kingdom, and it had an influence. But, you know, it’s also important to remember our local tyre retailers right here in the United Kingdom.

I’m sure you have some wonderful tyre dealers in Halifax, including the famous ones, such as Pellon Tyres, who have been servicing the community for years. They may lack the sparkle and glamour of a football sponsorship, but they play an important part in keeping our wheels going.

So, while the Chelsea-Yokohama romance may have ended, let us not forget to support our local tyre retailers. They are the ones that keep our cars safe and our trips smooth in our neck of the woods.

The strange thing is that I have just finished a blog.

About the involvement of tyre companies with professional football clubs. Including the leagues across the world! Especially in Europe. Significantly, Yokohama and Chelsea Football Club have signed a sponsorship agreement. Importantly, that will enable the display and wear of the tyre company logo.

On the official football shirt. Yokohama Tyres UK branding is at the stadium and on the pitch side. Using the logo, players and coach of Chelsea FC to promote various tire-related advertising and

In my opinion, Yokohama Japan is already heavily involved in sport through their supply of tyres for the motorsport industry. The football scene is what all the tyre companies are competing for, and now the Japanese tyre company has joined the club, big style. This will undoubtedly raise brand awareness for Yokohama, simply because Chelsea and Manchester United are worldwide brands, and the  tyre products will be seen on televisions all over the globe, including faraway countries such as Australia and even China.

The agreement ends in 2020-Yokohama Tyres and Chelsea AFC

The agreement that has been signed will be for 5 years from this year (2015) and will put them up there with the big-tyre players. Incidentally, I have noticed that the big tyre companies, such as Goodyear and Michelin, have stayed clear of such large sponsorship deals (except, of course, Continental Tyres, who were one of the World Cup sponsors), with the battle being between the main mid-range tyre brands, such as Apollo Tyre and Hankook, and including Yokohama.

Chelsea FC is a prestigious football club situated in London and is currently in the top place of the English Premier League under the management of Jose Mourinho, a guy who speaks his mind and has great knowledge of the game, coaching many great teams in European football. The club has won the English Premier League as many as four times, and in the 2012–2013 football season, Chelsea won the Europa Cup.

It will be good to see the Yokohama ads on the TV screen- Yokohama Tyres and Chelsea AFC

So, I hope it improves in profile. Of course, and we sell more tyres at my garage here in Halifax, Yorkshire, UK. Knowing that Yokohama are a success at motorsport promotions. But I have thought all along that they are only playing to a small audience compared to the big attractions, such as this deal with Chelsea FC, and I know that it will give them greater exposure, but I hope that they do not drift away from their motorsport background.

I myself like to watch football on TV. Subsequently, I have noticed an increase in the TV exposure of tyre companies. Last night, I watched a UEFA Europa League match between Glasgow Celtic and Inter Milan of Italy. So, I could not help but notice the terrific amount of exposure that Hankook Tyres had with pitch-side advertising boards. Even though the Milan players have Pirelli as their shirt sponsor,. So it has to be a thing for the future.

Pellon Tyres is now a member of TyreSafe.org

New tyre labelling

New tyre labelling

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New tyre labelling

New tyre labelling

So, after much head scratching, we are finally accepting the reputation of the truth relating to the information that tyre manufacturers put on their tyre labels. Of course, in the beginning, we found that economy tyres were marked up to show them as being much better and therefore a better buy than many of the leading brands.

This set up many suspicion’s in my mind. However, after a few years, things appear to have levelled out! Let’s say that some of the figures that went on tyre labels were more  believable.

In fact, we now use these figures as a fairly level playing field when it comes to tyres performing on these labels. This attached article from “Garage Wire” explains the new labelling that will be introduced in May.

New tyre labelling
New tyre labelling

New tyre performance labels

“Advancing Towards Environmental Sustainability: The Efficacy of the 2021 Tyre Labelling System in Halifax, UK”

In Halifax, a dynamic community that combines innovation with tradition, the implementation of the Tyre Labelling System in 2021 has led to a notable transition towards a more environmentally friendly and secure future on the roadways. This approach has not only revolutionised tyre selection but has also been instrumental in promoting environmentally conscious habits in our area.

A Path Towards Transformation: New tyre labelling

Halifax, like several locations in the UK, has historically served as a centre for both car enthusiasts and individuals who often travel to work. The cars we possess are reliable companions that assist us in traversing the steep slopes and meandering pathways that give our town its distinctiveness. Nevertheless, due to the increasing emphasis on environmental sustainability, it became evident that a transformation was necessary.

Introducing the Tyre Labelling System, a revolutionary innovation in the tyre industry. Launched in 2021, this system offers consumers useful insights into the environmental footprint and performance of the tyres they select. It is akin to possessing a verdant navigational chart to steer our decisions regarding tyres.

Regional Consequences

The efficacy of this approach in Halifax is of utmost significance. It has significantly influenced our tyre selection process, connecting our personal beliefs with our driving behaviours. Halifax inhabitants have become more aware of the environmental consequences associated with their tyre selections, resulting in a substantial rise in the use of environmentally friendly tyre alternatives.

Minimising Carbon Emissions: New tyre labelling

Halifax has consistently boasted of its exquisite natural environment, encompassing undulating hills and abundant verdant foliage. Through the implementation of the Tyre Labelling System, we are actively working towards preserving these landscapes in their original and unspoiled state for future generations. Opting for environmentally-friendly tyre options not only decreases our carbon emissions but also promotes cleaner air and a more sustainable environment.

Prioritise Safety

However, our focus in Halifax extends beyond environmental awareness; ensuring safety remains a paramount concern for us. The Tyre Labelling System also offers vital data on tyre performance, such as wet traction and fuel economy. Consequently, we are able to make well-informed choices that give priority to safety while maintaining our dedication to sustainability.

Neighbourhood garages and commercial establishments

As the proprietor of an automotive repair facility in Halifax, I have personally observed the direct impact of this system on our local community. Local garages have adjusted their practices to accommodate the increasing need for environmentally-friendly tyre choices, while tyre shops have expanded their inventory to offer a greater variety of labelled tyres that align with our evolving preferences. It demonstrates how our town can readily accept and support beneficial transformations that are in line with our principles.

In conclusion: New tyre labelling

The introduction of the Tyre Labelling system in 2021 has greatly enhanced our dedication to a more environmentally friendly and secure future in Halifax. It has enabled us to make well-informed decisions that not only enhance our driving pleasure but also support the environment we cherish.

As we drive along the beautiful roads of Halifax, we can be confident that our tyre selections are playing a role in creating a more environmentally friendly and secure future for our town and beyond. This statement highlights the significant influence we may exert when we together strive for the same objective, even in the complex and unpredictable circumstances of our cherished Halifax.

However, like many things, the industry is getting used to the information that tyre manufacturers put on their labels. Here at Pellon Tyres, we often use the information to help sell a brand of tyres. Using the figures as a comparison to aid in the tyres sale.

Pellon Tyres is now a member of TyreSafe.org

A new tyre labelling system designed to help motorists understand how well tyres perform, especially for fuel efficiency and grip in the wet, is to be introduced on 1 May 2021. Tyre label ratings will be

Source: New tyre labelling to be introduced from May

Locking Wheel Nuts Lost

Locking Wheel Nuts Lost!

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Locking Wheel Nuts Lost

Locking Wheel Nuts Lost
© Can Stock Photo / wslawa

Locking Wheel Nuts Lost

“Ensuring Wheel Security: The Significance of Locking Wheel Nuts for Motorists in Halifax, UK”

In the picturesque town of Halifax, where traditional cobblestone lanes intersect with contemporary roads, our automobiles serve as our reliable friends. Regardless of whether you are traversing the historical centre of town or venturing into the picturesque Yorkshire countryside, one aspect stays unchanging: the significance of ensuring the security of your vehicle’s wheels. Locking wheel nuts are essential for drivers in Halifax due to their critical role in vehicle security. Let’s explore the reasons for their importance.

Safeguarding Your Capital: Locking Wheel Nuts Lost

Your car serves as more than a mere means of transportation; it represents an investment in both autonomy and convenience. Therefore, it is inherent to have a desire to safeguard it, particularly in relation to those costly wheels and tyres. Locking wheel nuts serve as protective measures for your wheels, guaranteeing that they remain securely in place on your vehicle.

The topography of Halifax is diverse and varied.

The scenic landscapes of Halifax provide a wide variety of driving experiences. Our vehicles face a range of challenges, from the steep slopes of the metropolis to the twisting country roads of West Yorkshire. Locking wheel nuts offer enhanced security, particularly when driving on difficult terrain or when parking your vehicle alone in public spaces.

The act of deterring thieves: Locking Wheel Nuts Lost

Vehicle theft is a possibility in any location, including our close-knit town of Halifax. Locking wheel nuts serve as a barrier for potential thieves who take advantage of easy opportunities. These specialised nuts necessitate a distinct key for extraction, rendering it notably more arduous for potential wrongdoers to abscond with your wheels. It is akin to adding an additional security measure to protect the precious items in your car.

Ensuring Tranquilly for Motorists in Halifax

Being a proprietor of a garage in Halifax, I have witnessed numerous regrettable occurrences involving pilfered wheels. The tension and inconvenience it induces can be overpowering. Locking wheel nuts offer drivers in our area a sense of security, as they reduce the likelihood of their wheels being easily stolen.

User-friendly

Although you may perceive the addition of this additional security layer as inconvenient, there is no need to worry. Utilising locking wheel nuts is a straightforward process. Upon purchase, you will be provided with a distinctive key that securely slots onto a single wheel nut. Implementing this straightforward measure provides an additional level of protection for your car.

In conclusion :Locking Wheel Nuts Lost

In Halifax, our automobiles are not merely machines but rather important components of our everyday existence. Locking wheel nuts may appear insignificant, but they are crucial for protecting your vehicle and ensuring your peace of mind. Whether you’re exploring the picturesque streets of Halifax or travelling into the breathtaking Yorkshire environment, locking wheel nuts are essential for keeping your wheels securely attached to your car. If you have not done so already, I recommend investing in wheel protectors to ensure the safety and security of your driving experience in Halifax.

So, most people in the auto trade know about the “locking wheel nut problem.

” As a result, cars arrive at our garages and tyre shops with no way of removing the vehicles’ locking wheel nuts. In the beginning, most cars have a set of tools that enable us to remove the locking wheel nuts. These tools are fitted to secure the alloy wheels and prevent theft. Indeed, some alloy wheels are very expensive and an easy target for thieves.

Many modern vehicles are fitted with alloy wheels, and indeed, at one time, they were a selling point when garages sold a new car. In the early days of this, the wheels were often stolen. The alloys were probably sold as scrap and eventually melted down for other uses. Similar to the latest spate of “catalytic converter” thefts that we are having at the moment!

Alloy wheel thefts: what was the answer?

Importantly, the theft problem had to be solved! So, the answer would be the invention of the locking wheel nut. These came in a set of four (one for each wheel). A simple tool would fit on the locker, enabling the driver or garage to remove the locker when required. Over the years, the system has worked, except for a few hiccups!

Mainly, the car owner would lose the lockers, and when the car turns up for, say, a service and needs the wheel removed, “whoops,” there is no locker to remove the wheels. So, this happens time and time again. Fortunately, as an ingenious industry, we again solved the problem. Most garages now carry a special tool that enables us to get the locker nuts off without damaging the car’s valuable alloy wheels.

How not to remove with a saw!

So, I thought that I had seen it all until my staff sent me this image for our blog. One of our customers had attempted to cut out the locker with a hacksaw! This can clearly be seen in the images. What do you think? Have you ever seen anything like this? Please let me know.

Pellon Tyres is now a member of TyreSafe.org